Endeavour Fires Rosedale 3D Media Wall Fireplace Review: a big, modern focal point that actually feels like a real fire

I’ve been using the Endeavour Fires Rosedale 78" 3D media wall electric fireplace for a few weeks now, and I’ll be straight: I bought it mainly for looks, not because I desperately needed extra heating. I wanted that media wall look with a long flame under the TV, but without messing around with gas or a chimney. This one popped up a lot in searches, and the price was more reasonable than some of the flashy brands.

In practice, it’s a big unit – over 2 metres wide – so this is not a little plug-and-play thing you shove in a corner. You’re committing to a proper media wall or at least a built-in frame. I had a joiner help with the stud wall, and he said he’d fitted more expensive fires that didn’t look any better, which was reassuring. Once it was in, it instantly became the main thing you notice in the room.

What surprised me most is the flame effect and fuel bed. I’ve seen plenty of cheap electric fires where the flames look flat and fake. This one is clearly better: you get depth, different colours, and a mirrored back that makes it feel deeper than it actually is. It’s still an electric fire, obviously, but the overall effect is pretty solid for the price.

It’s not perfect though. The heater is fine for topping up warmth but it’s not going to heat a big, cold room on its own, and the unit is heavy and a bit of a pain to move. The remote is handy but not super premium. Overall, though, if you want a modern-looking media wall fire that looks good day-to-day and doesn’t cost as much as the high-end brands, this one does the job well enough to justify the hassle of installing it.

On value, this is where I think the Rosedale 78" makes the most sense. It’s not the cheapest electric fire you can buy, but compared to the big-name media wall brands that can cost double or more, it comes across as good value for money. You’re getting a wide 2-metre fire, 3D flame effects, multiple colours, a proper remote with thermostat and timer, and 1/2/3-sided install options. For most people building a media wall in a normal home, that’s more than enough.

Compared to cheaper, narrower units, you’re paying for the width and the look. If you don’t care about having a long feature under your TV, you could absolutely spend less and get a smaller fire that heats just as well. But if you want that full media wall look, you’re into this price range anyway, and in that context, this model feels fairly priced. One Amazon reviewer mentioned they’d seen fires at £2.5k that didn’t look better, and based on what I’ve seen in showrooms, I agree to a point – you do pay a lot for brand names and slightly fancier finishes.

There are a few compromises: the remote feels basic, the warranty is only 1 year, and the heater coverage (around 42 square feet quoted) is honestly quite modest, so don’t expect it to replace a proper heating system. But if you mainly want the visual effect plus some extra warmth, it delivers that without draining your whole budget.

If you’re tight on money, I’d say only go for this if you really want the wide media wall effect. If looks are less important and you just want heat and a bit of flame, you could get away with something cheaper and simpler. But if you’re already planning to build a media wall and want a big focal point that looks decent without paying top-end prices, the Rosedale sits in a pretty sensible sweet spot.

The overall design is very much modern media wall style: long, low, black frame with a glass front and a wide flame area. At 2030 mm wide and about 500 mm high, it fills the wall nicely under a large TV. Visually, when it’s on, it gives that continuous fire strip look you see all over Instagram and Pinterest. When it’s off, it’s basically a big black glass rectangle – neutral, not ugly, but obviously noticeable.

What I really liked is the flexibility in how you can install it. You can run it as:

• Front-only (boxed in, like a letterbox in the wall)
• Two-sided (front and one side open)
• Three-sided (front and both sides open for a more panoramic effect)

I went three-sided because it makes the fire look deeper and more like a proper feature. If your room layout is a bit awkward or you’re building a media wall that sticks out, those options are genuinely useful. The instructions give rough framing dimensions, and my installer didn’t struggle with it.

The flame effect design is where this one stands out for the price. You get 13 LED flame colours, plus separate colours for the fuel bed. You can go orange and warm if you want it to look like a real fire, or mess around with blues and purples if you’re after more of a modern, almost nightclub vibe. Personally, I leave it on a warmer setting 90% of the time and only play with the bright colours when people come over and want to see the options.

On the downside, the front glass picks up fingerprints and dust pretty easily, and because it’s wide, you do notice smudges when the flame is off. It’s not the end of the world – a quick wipe with glass cleaner sorts it – but it’s something you’ll be doing regularly if you’re fussy. Also, the black frame and mirrored bed mean it reflects the room a bit when the fire is off, which some people might find slightly distracting. Overall, though, the design is clean, modern, and fits well in a living room or open-plan space.

Material-wise, the Rosedale uses a mix of alloy steel, faux stone, resin, and tempered glass. The front glass feels sturdy and doesn’t flex, and once it’s built into the wall, the whole thing feels solid and stable. You’re not really touching it much once it’s in, so what matters is that it looks decent and doesn’t feel cheap, and on that front it’s pretty solid.

The fuel bed pieces – the logs, crystals, and pebbles – are clearly fake when you hold them, but once they’re in place and the lights are on, they do their job. The logs have enough texture so they don’t look toy-like, and the crystals/pebbles give you that modern, glowing-bed effect. You’re not getting super realistic ceramic logs like on high-end gas fires, but for an electric unit at this price point, I didn’t feel short-changed.

The outer casing is metal and feels robust, but you’ll only really see it during installation. The mirror finish on the fuel bed is a nice touch: it makes the flames look deeper and gives the impression that there’s more going on inside than there actually is. The trade-off is that it will show dust and any small debris if you don’t keep it reasonably clean.

Overall, the build quality is what I’d call “good but not luxury”. Nothing rattles, nothing feels flimsy, and the glass and frame line up properly. The remote is a bit plasticky and light, but it works and the buttons respond quickly, so I can live with that. Given the price compared to some of the big designer brands, the materials feel fair. If you’re expecting ultra-premium finishes you’ll probably be a bit underwhelmed, but if you just want something that looks good in the wall and feels solid, it ticks that box.

In terms of durability, I obviously haven’t had it for years yet, but I can share what I’ve seen so far and what seems realistic. The unit feels solid once installed. There’s no flex in the frame, the glass sits firmly, and nothing creaks when the heater kicks in. The fan starts and stops cleanly, and there’s no weird rattling or buzzing, which is something I’ve heard on cheaper electric heaters.

The manufacturer gives a 1-year warranty, which is okay but not generous. Some brands give 2 or even 3 years for similar products. That said, one of the Amazon reviewers mentioned having a minor issue with the fuel bed lights which was sorted quickly by the technical department over the phone. That at least suggests the support exists and they’re not impossible to reach. I haven’t had to contact them myself yet, so I can’t comment from personal experience there.

Because it’s a built-in unit, durability matters more than with a freestanding heater. If something serious fails, you don’t want to be ripping your media wall apart. The front-serviceable design should help with that, as you can access the internals from the front, but obviously there’s still some risk anytime you build something into a wall. If you’re worried, I’d probably look into extended warranty or at least keep your receipt and paperwork safe.

So far, after regular use in the evenings, the LEDs are all still bright, the flame effect is consistent, and there’s been no sign of overheating or strange smells. The glass hasn’t warped or discoloured. Based on the feel of the materials and how it behaves, I’d say it should last a fair few years if you treat it normally and keep the vents clear. Just don’t expect industrial-level longevity; it’s a home appliance, not a lifetime investment piece.

In day-to-day use, the performance is split into two parts: the visual effect and the actual heating. Visually, it does a good job. The flames have a decent sense of depth, especially with the mirrored fuel bed and the multiple colours. Compared to cheaper electric fires I’ve seen in rental places or older flats, this is clearly a step up – you don’t get that flat, spinning-disc look. The flames move in layers and look more natural, especially on the warmer orange settings.

The heat output is 1 kW or 2 kW, which is pretty standard for an electric fire. In my medium-sized living room, the 2 kW setting is enough to take the chill off and keep things comfortable without turning on the central heating all the time. It’s not going to heat a big, draughty open-plan space by itself, but as a top-up heater, it’s fine. The built-in thermostat is handy: you set a target temperature, and the heater cuts in and out automatically to maintain it. That means you can just leave it on in the background without babysitting it.

Noise-wise, the fan heater is noticeable but not annoying. When the heat is on, you hear a low fan sound, similar to a small fan heater on low setting. With the TV on or people talking, it fades into the background. In flame-only mode (no heat), it’s very quiet. I’ve had it running for hours in the evening just for the look, and it doesn’t bother me at all.

One more thing: being able to use the flame effect without heat is great. I probably use it this way more than as a heater. Even in warmer months, it’s nice to have the visual effect on low brightness in the evening. The 7-day programmable timer is there if you want the fire to come on at certain times, but honestly I mostly just grab the remote and turn it on/off manually. Overall, it does what you expect: decent heat, nice flame effect, and simple controls that work reliably.

Out of the box, the Rosedale 78" is basically one long rectangular fire unit with a glass front, a mirrored fuel bed, and a bunch of bits for the inside: logs, crystals, pebbles, plus the remote and manual. It weighs around 78 kg, so this is not something you casually lift on your own. I needed a second person just to move the box safely into the room. If you live in a flat or have tight stairs, plan ahead – it’s bulky.

The instructions are actually decent. They’re not perfect, but they’re clear enough that anyone reasonably handy, or any joiner, can follow them. It explains the 1, 2 or 3-sided installation options, which is nice. I went for the three-sided look with glass on the front and both sides visible in the media wall, because that’s kind of the point of a long fire like this. You can also box it in if you prefer a more minimal, letterbox style.

The remote is small, runs off a AAA battery (included), and has a basic LCD screen. From there you control flame colour, brightness, fuel bed colour, heat settings, and timer. It also shows the room temperature and lets you set a thermostat, so the heater kicks in when the room drops below your chosen temperature. It’s not a fancy smart-home touchscreen or app-controlled thing, but for a standard remote it does enough.

One thing I appreciated: the fire is front serviceable, which means if anything needs checking or fixing later, you don’t (in theory) have to dismantle the whole media wall. The access is from the front glass panel. That sounds like a small detail, but given how built-in this thing is, it matters. Overall, the package feels like a proper built-in appliance rather than a cheap freestanding heater pretending to be a fireplace.